Leading courier company, HBC Logistics, has signed a three-year-deal with Eleven Sports Media to become a Watford FC Regional Partner.
HBC Logistics offers a wide range of courier services throughout the UK, specialising in same day dedicated deliveries within the Hertfordshire, Bedfordshire, and Cambridgeshire areas.
The agreement aims to help HBC promote its services to match-going fans, as well as a wider Premier League television audience. The company will use Eleven Sports Media’s powerful digital fan engagement platforms, installed throughout Vicarage Road, to deliver its brand message. Beyond the stadium, HBC Logistics will use Eleven’s targeted live social media content to engage with its audience.
The company plans to use its status as a Watford FC Regional Partner to communicate its core message – that HBC Logistics can be trusted to ensure critical deliveries are managed professionally and on time. The Hertfordshire-based courier has invested heavily in technology, allowing its customers to quickly quote for deliveries online, and easily track packages in real time.
HBC is keen to use the platform to broaden its reach among clients who have a need for ensuring critical deliveries reach their destination on time. Providing contract work and ad-hoc deliveries, its core customer-base includes both large and small organisations operating in Healthcare, Events and Hospitality, Engineering, Operations, and Construction industries.
As a Regional Partner, HBC Logistics will utilise high impact crowd-facing LED in-game, as well as Eleven’s fan engagement platforms, StatTV and StadiumTV, both of which use powerful live content to engage with audiences in the concourse and hospitality areas of the stadium. Creating further networking opportunities, as a Regional Partner, HBC will join other members at exclusive events throughout the season.
Having built a strong reputation in the Hertfordshire area, the company is seeking further growth and has already expanded to offer a door-to-door European service in addition to its UK delivery, fulfilment, and pallet shipments solutions.
HBC Logistics Director Ben Weldon explained “We massively value the exposure that can be achieved from the Regional Partnership Programme.”
“The brand awareness attained by the crowd-facing LED, StatTV, StadiumTV and social media give us a chance, as a smaller business, to affiliate with the club as a Watford FC Regional Partner.”
Ben also offered an insight into what makes HBC stand out within their market. “As a local business, we can often offer a much more competitive rate than the large delivery companies, whilst still delivering the customers package anywhere in the UK, as quickly as possible.”
“When customers choose HBC to conduct their same day deliveries, they always get the highest level of service. We operate 24-hours a day, seven day a week, so even if it is out of hours or when others are closed, we’re here to help.”
HBC Logistics’ large fleet of vans and other vehicles ensure they can cater for bulk and heavy deliveries as well as more traditional transit.
To learn more about HBC Logistics, search https://hbclogistics.co.uk/, visit their LinkedIn page https://www.linkedin.com/company/hbc-logistics-ltd/ and follow them on Twitter @HBCLogistics